In our pockets, purses, and palms, smartphones have become extensions of ourselves; the ultimate personal technology. We use our phones for communication, entertainment, and countless daily tasks. The problem is, the price of these new phones are going up and up and we aren’t really seeing all that much new value out of them. It lends you to ask the question whether or not we are truly getting the most value out of these powerful devices? It also lends us to ask what more can manufacturers do to deliver value that’s worth the price that today’s flagship devices command.